Pimped Tyres (Active) THE ISSUE In Germany alone, approximately 700,000 tons of used tires are generated each year. A large portion of these are neither recycled nor properly disposed of, as both processes are complex and costly. As a result, many tires are either illegally dumped, contributing to environmental pollution, or burned as secondary fuel in cement plants – a practice that releases significant amounts of toxic substances and greenhouse gases. OUR GOAL Our goal is to transform worn-out tires into high-quality, durable furniture pieces, actively contributing to resource conservation and a functioning circular economy. CONCEPT Our project is driven by the vision of turning old vehicle tires into stylish, functional furniture, combining design, sustainability, and resource efficiency in an innovative way. Used tires are made from highly resilient and long-lasting materials, making them ideal for furniture production. Through creative upcycling, we develop unique pieces such as stools, tables, shelving, and more – each with its own character and story. Our approach merges ecological awareness with a strong design focus. We aim not only to create products, but to establish a holistic concept that unites environmental responsibility with economic viability. Our business model is built on a simple principle: Circular economy instead of a throwaway society. We source used tires from regional partners and transform them in our own workshop into pre-designed, handcrafted pieces – robust, functional, and visually appealing. Sales currently take place through our stands at university campuses and trade fairs, with a long-term plan to expand into an online store. In this way, we combine resource efficiency, craftsmanship, and design – demonstrating how seemingly worthless materials can be turned into sustainable, market-ready products. CURRENT PROJECT STATUS We’re currently deep in the development phase of our furniture pieces – refining our designs and experimenting with new ideas on how to transform old tires into creative and stylish home furnishings. In addition, we're actively participating in various trade fairs and events to raise awareness for our project and the broader issue of tire waste. These events allow us to showcase our first prototypes, gather valuable feedback, and build meaningful connections that help us move forward. There’s a lot happening – and we’re excited to soon share our first finished products with you!