Projects
Pimped Tyres
(Active)

Pimped Tyres – Giving Old Tires a New Life 🚲♻️
Problem Statement
Every year, around 700,000 tons of used tires accumulate in Germany. A significant portion is neither recycled nor properly disposed of due to the high costs associated with both processes.
This leads to:
❌ Illegal dumping, contributing to environmental pollution
❌ Burning in cement plants as secondary fuel, releasing harmful toxins and greenhouse gases
Our Goal
We aim to upcycle used tires into a variety of furniture pieces that can be conveniently purchased, helping to reduce tire waste and promote sustainability.
Concept
We collect used tires from local retailers and private individuals in the Hanover region and turn them into DIY-style furniture. Our target audience includes:
🔹 People interested in upcycled furniture
🔹 Those who appreciate eco-friendly, innovative designs
In the long run, we plan to establish a platform offering a diverse range of furniture made from used tires, contributing to waste reduction and environmental protection.
Current Project Status
🚀 Launched at the end of the last winter semester
🔨 Developing first prototypes
📈 Refining our business and sales model
🏆 Preparing for our pitch at the National Cup 2024 in Cologne
We’re just getting started—stay tuned for more exciting updates! 🌱✨
Founded: 2014
Location: Hannover
reNEWvate
(Innovation resort)
PROBLEM
The construction industry is responsible for approximately 37% of global CO₂ emissions - a significant proportion that is exacerbated by the inefficient and often unstructured reuse of building materials. The industry still rarely relies on sustainable building materials, while wasting valuable resources from building renovation and demolition.
GOAL
reNEWvate aims to simplify and promote the reuse and recycling of building materials. With an innovative solution we want to increase the sustainable use of building materials and thus improve the CO₂ balance of the construction industry in the long term.
CONCEPT
Our AI-powered platform analyzes videos of construction and renovation projects using image recognition. These videos are then used to create "digital twins" that realistically represent the project. This makes it possible to determine exactly which materials can be reused, which can be sold, and how materials can be used sustainably for new projects. In addition to private clients, corporate partnerships will be encouraged to maximize our sustainable impact. Reuse today to create tomorrow.
CURRENT PROJECT STATUS
reNEWvate is currently in the development and validation phase. We are conducting extensive market and audience research to best tailor our solution to the needs of our customers. As part of this process, we are participating in the Red Bull Basement Challenge 2024 to further test and develop our idea.
Founded: 2024
Location: Hannover